Responses used by Israeli officialdom each time the state is exposed as having acted in violation of international law, or inhumanely, or immorally, or with extremely poor judgement.
1. Israel does not comment on security matters.
2. Israel denies it violated international law.
3. Israel is the only democracy in the Middle East.
4. Hamas are terrorists.
5. The IDF is the most moral army in the world.
6. Israel has acted decisively to discipline the IDF member/Israeli citizen.
7. Arabs in Israel have more rights than in any Arab country.
8. Israel is under existential threat.
9. Israel has a right to defend itself.
10. Israel has a right to exist.
11. Israel is surrounded by enemies.
12. Israel wants peace.
13. Israel has no (viable) partner in peace.
14. Iran wants nuclear weapons.
15. There are other, worse human rights violations around the world.
These responses have been successful in maintaining the position of Israel as the Jewish state, and its influence in the world. This is so regardless of the passionately debated and ultimately repetitive reasons put forward by Israel for its military campaigns. None of the major world players, from the Middle East Quartet to the United Nations Security Council, has ever halted or prevented Israeli military action. The ‘Middle East Quartet’, by the way, is basically everyone: its membership is the USA, Russia and the EU and the UN itself.